Shelf Edge

Shelf Edge strips or Data Strips are widely used POS (Point Of Sale) products in the retail market that allows a clear presentation of your prices on your shelves. Shelf Edge profiles display the prices to your customers and give the shelves a professional-looking finish.

The STRiP, is the original and first shelf edge data strip that was invented by the founder of Holdit Marketing, Mr Paul Woodley in 1986.

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EVERYTHING YOU NEED TO CREATE THE PERFECT SHOPPING EXPERIENCE

EFFECTIVE MARKETING AND COMMUNICATIONS SOLUTION

At HOLDiT we believe we should collaborate with customers to TAILOR make solutions that fit your specification Our process extends from prototypes, functional tests, production tool and industrialisation right down to delivery planning.

We are a SOUTH AFRICAN manufacturer of premier POS equipment.

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We can send through a highly trained sales representative to your store to find out everything you need to revamp or add to your current store

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Our Products

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About Us

WHERE HOLDIT BEGAN

In 1986, Paul observed that all shelves used gum labels to mark the pricing of products. The shelves looked bad, full of dirt and glue. He discovered there was a need for an effective label holder to secure a paper label, doing away with the mess that gum labels left on the shelf edge and reducing the cost dramatically.

After dedicated research and much trial and error, Paul invented a unique and innovative plastic holder that had a snap effect which held the label in the holder. By adding a quality adhesive on the back of the holder to adhere to the shelf. It quickly became the preferred method of pricing the merchandise on the shelf. It was swiftly adopted by large corporates as their preferred label holder. Worldwide many imitations were created which gave rise to snap on tracks and even electronic label systems!

OUR VALUES

HOLDiT Marketing and Manufacturing is a family owned and run business that prides itself on ingenuity and quality. Our core values strive toward the community, supporting BBBEE initiatives, contributing to antidrug awareness campaigns, human rights and criminal reform. We believe in building a better environment with sustainable manufacturing for a better tomorrow.